• Jessica Lovejoy

Taking the Hassle Out of Direct Mail

Direct mail is one of many marketing tools you can use as a small business owner to attract new clients that can be automated and streamlined into current business operations.


Our team at Key Dynamics makes it easy for your business to stand out from your competition by bringing our expertise and decade-long preemptive research to the forefront of your direct mail campaign.


Clients often come to us after running in-house direct mail campaigns, and they realize that the time and effort involved could have been better spent elsewhere. The quality of our data is unmatched, gathered in real-time and the results speak for themselves. On average, our clients receive near a 50% increase in direct mail conversions compared to our competitors.


Our campaigns include 24/7 data analytics, monitoring tools, and phone and email integration. These comprehensive automated services get your custom direct mail campaign up and running seamlessly so you, as a business owner, can spend more time where it matters most—nurturing client relationships, expanding business ventures, and building revenue.



How Key Dynamics Automates the Process


Every direct mail campaign at Key Dynamics is custom-coded to align with your business goals. Take the hassle out of manual direct mail campaigns and see how our team will automate your campaign leveraging the following marketing measures:


  • Cut the Time it Takes to Generate a Direct Mail Campaign - If you’re a small business that is dabbling for the first time, there are hours-upon-hours of self-imposed research involved when starting a direct mail campaign for your business. What format will you use? Tri-folded letter? Postcards? Brochures? Who will you target? How will you target them?

An experienced direct mail agency will be able to consult with you on these aspects and together, you and your marketing agency can decide what will work best for you. From developing and introducing a plan that will grow and mature into a successful direct mail campaign for you, to track the results of your success. The time it takes our team to launch a direct mail campaign is roughly 5 business days (assuming there are no other state-board approval processes involved—a process which Key Dynamics can also help you manage!)


  • Integrating Phone and Email - Once you have a direct mail campaign running, how will you manage the inflow of your leads? With a full-service digital mail agency, they should handle logistics that involve routing your phone lines and parsing email leads to the right people in your business.

This is especially useful when your business is statewide where your marketing integrations depend on reduced risk and increased accuracy. Multiple tracking numbers can be incorporated into your campaign to streamline your workload and make your business more efficient using automated processes.


  • Real Stamps and Sealed Envelopes - Have you ever applied a real stamp and sealed an envelope? Of course, you have! Now imagine doing it a thousand times over again. Although receiving a hand-prepped letter has more appeal to recipients, and they are further inclined to open it, this process is cumbersome.

That is why we’ve automated this process. Our machines apply real stamps onto your letters, as well as seal the envelope shut with heat-applied pressure. It’s an extra step in the workflow that improves open rates and response rates for our clients!


  • Tracking and Analytics - Leveraging data analytics in your direct mail campaign is a measure that should be integrated into your mailing workflow. By tracking success rates of certain areas in your campaign, you can predict behaviors and create a stronger message. Digital marketing does this all the time. Why shouldn’t that same attention be given to your direct mail?

While consulting with your agency, make sure your goals can be established ahead of time. A simple method is to simply track each letter using a barcode or unique reference ID. If you want to determine how a potential client interacts with your letter, you can monitor the success of a specific campaign using PURLs, QR Codes, and a series of remarketing letters.



Achieve Better Engagement with Direct Mail Automation


When you fully automate your direct mail campaign, the hassle of targeting the right people (whether through event-based triggers or mass mailings), printing and preparing your mail, and ensuring the proper tracking and analytics are applied to each letter is removed from your workflow so that you can better focus on your staff and clients.


Once you formulate a direct mail strategy that best fulfills your business’s needs with help of an experienced advertising agency that specializes in direct mail campaigns, you can see the results roll in for themselves.


Take note of your success and be prepared to work with a dedicated account manager who can update your messaging and print material when needed to achieve better engagement going forward.


 

Are you ready to take your direct mail marketing to the next level? Reach out and receive a sample of our campaigns, along with an estimated prospect database that your company could expect to reach on a monthly basis. On average, our direct mail campaigns bring a 3-5% call return rate.


At Key Dynamics, we welcome any feedback, advice, or business consultation our clients may have. Our dedicated team is always available to answer any questions you may have. Drop us a line: hello@keydynamics.com or give us a call today at (888) 855-0402.



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