The Legal Direct Mail Process
Home Security Marketing
The main reason individuals purchase home security or home automation systems is to deter crime and protect families. We present real-time information about a security company's prospective neighborhoods and the most effective way to connect and notify them. Our goal is to drive individuals to your company, familiarize them with your name, and inform them about the need for your service.
Any company can buy a list of properties and flood a wave of mailers based on that general data. But having a true data-driven solution running as the engine behind your targeted direct mail advertisements can propel your campaign above the rest.
A quality direct mail campaign can allow security companies to focus on what they do best—providing homes and companies with the protection and comfort of security systems—while their direct mail partner handles the rest.
Develop Your Brand Awareness
Security companies are relied upon for protection, reassurance, and trustworthiness. Now, in a world focused on digital touches, these qualities are challenged. Although we believe omnichannel marketing efforts are essential, security companies should convey their message through the most trustworthy outlets. To do that, Key Dynamics' campaigns focus on using one of the most trusted sources, personally addressed mail.
Marketing dollars are valuable, and we have developed sole-proprietary technology and processes to reach the correct people at the precise time. We are dedicated to increasing your awareness and clientele. So, to provide the best results, we work exclusively with one security company per region and do not partner with your competition.
For over a decade, Key Dynamics has analyzed and discovered that not all marketing can be treated equally. Each campaign brings separate challenges, and we devote a client relationship manager to test, interpret then implement the best method.
Our process is simple and effective.
Here's how it works:
It's All In
The Data
This is our bread and butter. You share your ideal target market, or we work to generate a record of people who you seek to communicate with. From there, our data team finds the solution to make your community outreach as targeted as possible.
Creative Process
We have extensive experience creating templates that compel your potential clients to open and react to your message. If you have successful marketing material, feel free to pass that along to us! We can easily adapt it to your campaign.
In The Right Hands
The campaign begins and we provide analytics on the success of the initial outreach. The desired target market will have action items to fulfill and will be prompted to connect with your company.
Next
Steps
Together we review the outcome and continue to provide feedback on additional possibilities. We hone in on what works best for your target market and refine the work to yield the best results.