Attorney and Law Firm Marketing

For practice areas including criminal defense, personal injury or bankruptcy, direct mail remains one of the most effective ways that law firms can bring in new business. 

Direct mail is flexible, easily measurable, individualized, and cost-effective. Law firms can easily design eye-appealing, branded letters and have thousands of letters printed at an affordable price.


Although websites and digital marketing have become more prevalent in the legal community, the success of direct mail has not diminished. It is a marketing tactic that nets almost immediate benefits.

Direct mail is highly targeted. That means your marketing dollars are being spent to reach people whom you know need your services. A campaign can be set up quickly, and your firm will begin receiving phone calls shorty after your first letters are mailed.

Types of Law Firms We Help

From DUI cases to traffic, drug and sex crime cases, our data-driven solutions will help you reach the right person immediately. Your letter is often the first time a defendant is hearing about their charges. That's how fast we are! Contact us today to review our clients' successes.

As a solo practitioner, you take on many roles. You’re more than just a practicing attorney. You’re a business owner – and running a profitable business is no small feat. Neither is attracting the number of new cases that your practice requires to be profitable. That’s where Key Dynamics can help you.

We provide exclusive auto accident leads to personal injury attorneys nationwide. Our dedicated team has the resources to pull crash report data in nearly every state. Learn how we can get the exact cases you want and contact us today for a free marketing consultation today.

From bankruptcy, foreclosure, wage garnishment cases, and other civil litigation matters, we help provide bankruptcy lawyers with the right leads at the right time. Need to target by certain debt ranges or plaintiffs? Depending on your geographic area, Key Dynamics can accomplish that for you.

As a family law attorney, you may be seeking to target parents of individuals facing different issues that involve their family, including child support cases, custody issues, divorce, wrongful accusations, and modification of court orders. Let us reach the right people for you.

Don't see your practice listed? Key Dynamics works with law firms across all 50 states in the United States. Every campaign is highly-targeted to help lawyers get the cases they want. We can not list every case lead we help get our clients, but chances are we can help you with your unique needs.

Schedule Your Free Marketing Consultation Today

Direct Mail Services

Perfect For Your Firm

At Key Dynamics, we have developed sole-proprietary technology and processes that go far beyond what a firm can do in-house. With a full-service production facility and proprietary model for legal case direct mail that has been refined over many years, we can handle every aspect of the mailing process so that you can focus on servicing your existing clients and closing new business.

Not all direct mail is created equal. 


At Key Dynamics, we have defined and refined processes specifically for attorneys and law firms at every step of the direct mail process. From the material and fonts used to the address verification process, to the quality control checks and compliance approval we get by state bars, every detail of your campaign is carefully thought-out in order to achieve maximum success.

Mail Marketing Campaigns to Help You Find Your Future Clients


Key Dynamics has developed an incredibly efficient mailing process that often allows us to get your letters in the mail the same day an arrest occurs or an offense is filed in court. This expediency is the reason a letter recipient will often first become aware of the legal issue they are potentially facing. Combine that process with first-class postage and you’ll understand why most of our clients have been with us for multiple years.

24/7 Call Answering Service

When potential clients call, Key Dynamics guarantees someone is there to answer. When someone calls a law firm, they expect an immediate answer, or they’ll move on to the next. For this reason, Key Dynamics has a built-in a 24-hour answering service. If you are unavailable, we accept the call, get relevant information including full name, best contact number to reach them, email, and their reason for calling. We forward you an email instantly so you can follow up with the lead once you're available.

Address Verification

Key Dynamics has a dedicated staff of data administrators and developers that oversee our data and address verification processes. Our team takes every effort to ensure accuracy and minimize the rate of returns. If we can not confirm a deliverable address, that letter is excluded from your campaign. We will never charge you for a letter that we know in advance cannot be delivered.

High Quality Materials

At Key Dynamics, we print using the highest quality materials available. Details like our full-color, high-resolution laser printing on the whitest heavy-weight paper, and even using a real stamp, mean that each letter is created to help you achieve maximum success. Clients are amazed by the quality of our materials and remark on the premiere presentation of their campaigns. Years of refining our process and learning what grabs the right attention has given us a razor-sharp edge over our competition. There's a reason why our clients remain with us long-term and others return. Our quality is unmatched.

A Marketing Investment

that Earns a High ROI

We will track and deliver results. ​

Every direct mail campaign is unique with respect to the local geography, targeted case types, and level of competition. For this reason, it is difficult to predict an exact response rate, but, on average, our clients receive a 5% response rate from their mail campaign. By direct mail standards, this rate is exceptionally high and typically yields a significant return on investment for those we work with. And remember, unlike PPC measuring click rates, these responses are phone calls with the people who need your services, which means you are much closer to gaining a new client.

We are able to keep these response rates high for our clients in large part because of our sole-proprietary data solutions and processes, but another key to this level of success is attributed to our exclusive agreements.

At Key Dynamics, we work to ensure the best return possible for our clients. We only work with one attorney for each jurisdiction and case type combination. This means that we will never mail a letter to the same defendant on behalf of multiple attorneys.

The Legal Direct Mail Process

Priority Selection

Target the exact case types and jurisdictions that you want. Would you like all criminal and traffic defendants out of specific counties in your state? We can help you achieve this.

Are you a traffic attorney who only wants specific traffic cases? A debtor attorney focusing on warrant in debt lawsuits? A personal injury attorney who only wants non-at-fault accidents that occur in your state? We can do that! 

Depending on your law firm's area of focus, Key Dynamics will execute a targeted direct mail campaign that aligns with your business goals.

custom Template Creation

A successful marketing message and an attractive design are important to a great marketing campaign.


Key Dynamics will handle the design and content creation of your direct mail letter and envelope templates. We have extensive experience creating letter designs that work as an effective direct mail piece. Trust our team to make your mailers stand out from the competition.

If you have a letter that has been successful in the past, feel free to pass that along to us! We can easily adapt it for use in your new campaign.

In-Depth Ethics Review

While most states follow the ABA Model Rules regarding direct mail marketing, there are several jurisdictions that have adopted more rigorous rules through individual state Rules of Professional Conduct.

At Key Dynamics, we make every effort to comply with the ethical requirements of attorney direct mail marketing. Give us a call, we’d be glad to discuss the requirements of your state as well as direct mail best practices.

It’s that simple. Depending on the complexity of your campaign, we can start within one week of signup and you’ll be receiving calls from defendants in no time.

Convert Leads to Customers

We help attorneys grow and sustain their law practice through our data solutions by delivering a hyper-personalized message to the right client at the right time. Depending on your practice area, you may benefit from an effective follow-up campaign.

Dollar-for-dollar, we’ve seen law firms achieve the greatest ROI in their marketing through one of our targeted direct mail campaigns.

From the material used to the address verification process to our in-built 24/7 answering support service, every direct mail campaign is carefully thought-out in order to achieve maximum success.

Expert Support

When you sign up with Key Dynamics, our clients receive direct access to a dedicated account manager who will help establish workflows that align with your unique business needs. We don’t ask for long term commitments – our service agreements are flexible and scalable. If you would like to learn more about our service, reach out today for a free marketing consultation.

Key Dynamics Logo


1175 Goodale Blvd

Columbus, OH 43212


Tel: (888) 855-0402

Connect with us today

We're always eager to talk about

how we could work together.

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter

© 2021 by Key Dynamics LLC.